Pink lids campaign begins in Durango

Money goes to breast cancer research

A 2010 Durango High School graduate for the third year is spearheading the collection of pink lids from Yoplait yogurt containers to raise money for breast cancer research.

Chelsea McSparren, a sophomore at Texas A&M University, began the drive during her senior year at DHS because breast cancer runs in her family.

In two years, La Plata County residents have dropped more than 17,000 pink lids at collection points in Durango.

It works this way: Yoplait gives a dime to the Susan G. Komen Breast Cancer Foundation for each lid it receives. Lids collected by Zeta Tau Alpha sorority members (McSparren and mom, Laura, are in the club) earn an additional nickel for the sorority, which adds yet another 5 cents.

Each pink lid is worth 20 cents to Komen.

McSparren also has a similar campaign on campus at College Station/Bryan in Texas.

In La Plata County, pink lids may be dropped at Albertsons Market, the two City Market stores, the DoubleTree Hotel, Mercy Regional Medical Center, Walmart, Escalante and Miller middle schools, Mercury Payment Systems and The Durango Herald.

The two middle schools duel each year to see which collects more lids, with the winner recognized at an ice cream party.

Zeta Tau Alpha has collected more than 1 million pink lids since it began the campaign eight years ago.

daler@durangoherald.com