Buffett’s Heinz buy spotlights big deals

Activity picking up with airlines merger, Dell announcement

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Buffett

NEW YORK – Warren Buffett and a fellow billionaire are teaming up to snap up the Heinz ketchup company, marking the food industry’s biggest-ever deal and yet another sign that the lifeless merger market finally is picking up.

H.J. Heinz announced Thursday a $23.3 billion deal to be purchased by Buffet’s Berkshire Hathaway and 3G Capital, which was co-founded by Jorge Lemann, one of Brazil’s richest men.

The news came the same day American Airlines and U.S. Airways announced their $11 billion merger. Just a little more than a week ago, Michael Dell said he struck a deal to buy the computer company that he founded and bears his name.

Even before Thursday’s blockbuster deals were announced, the year had been shaping up to be a promising one for mergers. U.S. mergers total $219 billion year-to-date, which is the fastest start to a year since 2000, according to Dealogic. At the same time last year, mergers had totaled just $85 billion.

Globally, merger activity has been tepid since 2007 when there were $4.6 trillion in deals. Last year’s total was $2.7 trillion.

One of the reasons activity is picking up is that financing deals is cheap, with interest rates near record lows. Companies are also sitting on piles of cash, with those in the Standard and Poor’s 500 index holding nearly $1 trillion on their books.

Another reason to buy? After years of slashing expenses and squeezing more work out of remaining staff, companies are struggling to grow earnings. In the January-March quarter, earnings are expected to climb less than 1 percent compared with the year earlier, according to FactSet, a financial data provider.

As for Heinz, the company says its sale to Berkshire and 3G is intended to help accelerate its transformation into a global powerhouse. The company, based in Pittsburgh, also makes Classico pasta sauces and Ore-Ida potatoes, as well as a growing stable of sauces suited to local tastes around the world.

For his money, the Oracle of Omaha gets one of the nation’s oldest and most familiar brands, one that’s in refrigerators and kitchen cupboards all over the U.S.

The deal, expected to close in the third quarter, sent shares of Heinz soaring.

The plans to take Heinz private apparently began to take shape on a plane in early December. In an interview with CNBC, Buffett said he was approached at that time by Jorge Lemann, a fellow billionaire and a co-founder of 3G. The two had known each other since serving on the board of Gillette about 12 years ago.

Soon after that encounter, two of 3G’s managing partners traveled to Pittsburgh to have lunch with Heinz CEO William Johnson and raise the prospect of buying the 144-year-old company.

“The offer was such that I simply felt compelled to take it to my board,” Johnson said at a news conference Thursday after the deal was announced.

Over the next several weeks, Johnson said, the board worked out details of the transaction.

Berkshire is putting up $12.12 billion in return for half of the equity in Heinz, as well as $8 billion of preferred shares that pay 9 percent, according to a filing with the Securities and Exchange Commission. 3G Capital will run Heinz, and Berkshire will be the financing partner.

By taking the company private, Johnson said, Heinz will have the flexibility to react more quickly without the pressure of satisfying investors with quarterly earnings reports.