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Herald communication needs boost

As a subscriber for 20-plus years, I have become used to front page pot stories every day and a far-left spin on the news and editorial pages. Even though the company is called Ballantine Communications, it doesn’t even come close to communicating with subscribers.

I was never informed that when I put The Durango Herald on vacation hold, my access to the E-Herald was also stopped. Fortunately, there are some people in the circulation department who were able to re-establish my online access. There are two versions of the E-Herald and a news summary that is sent via email on a daily basis. One version is the Tecnavia site that shows the Herald in the same format as the print version. Then there is the E-Herald that allows comments on specific stories. If you want to comment on a Herald story, you must have a Facebook account. Too, in order to read the stories and comments, you must participate in a one or two-question marketing survey. Read too many stories on the E-Herald, and you get a notice that you no longer can access the site without paying.

Speaking of paying, I recently got a bill for an annual rate of $140 for print and electronic versions of the Herald. I sent a check. Then, I find that if I subscribed online, the bill would have been $132.99.

Between having to use Facebook to comment on E-Herald stories and a limit of one print letter to the editor in a 30-day period, it appears that the Herald is uninterested in communicating with subscribers in a meaningful way.

Dennis Pierce

Durango



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