Mike Smedley

Butterfly Effect applies to your local business

Are you familiar with the Butterfly Effect?

Here is one of many variations: “When a butterfly flaps its wings in one part of the world, it can cause a hurricane in another part of the world.”

This quote is a brief summary of chaos theory. In simple terms, a small change in one state or condition can cause a large...


Dan Bowser is president of Value Insights of Durango and Chandler, Ariz. bowser@businessvaluesinsights.com

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