American Humane: Third-party report clears ‘A Dog’s Purpose’

Arts & Entertainment

American Humane: Third-party report clears ‘A Dog’s Purpose’

John Ortiz performs in a scene from “A Dog’s Purpose.” Marketers would describe “A Dog’s Purpose” as a film with “four-quadrant” appeal, meaning it’s likely to draw moviegoers of both genders, young and old. Based on a best-selling book and told from a dog’s perspective, it’s a feel-good story for animal lovers of all kinds. Which is why a video leaked recently of a frightened dog apparently forced into rushing water during the making of the film is so damaging to its opening box-office prospects this weekend: It alienates, even offends, its very audience.

American Humane: Third-party report clears ‘A Dog’s Purpose’

John Ortiz performs in a scene from “A Dog’s Purpose.” Marketers would describe “A Dog’s Purpose” as a film with “four-quadrant” appeal, meaning it’s likely to draw moviegoers of both genders, young and old. Based on a best-selling book and told from a dog’s perspective, it’s a feel-good story for animal lovers of all kinds. Which is why a video leaked recently of a frightened dog apparently forced into rushing water during the making of the film is so damaging to its opening box-office prospects this weekend: It alienates, even offends, its very audience.
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