Its been nearly 10 years since Durango Soda Company sold its first bottle of Zuberfizz at a local Dairy Queen. The company now bottles and sells 170 cases of the sweet stuff each day.
Despite the nations slow economy, this month Zuberfizz will double sales compared with November 2009, said the companys owners, Dan Aggeler and Banden Zuber.
And even though the companys annual sales in 42 states including mom and pop stores, Colorados King Sooper stores and in 300 World Market stores is approaching $1 million annually, Aggeler said its Durango customers who pay our bills.
Durango is very supportive of locally made products, Aggeler said.
But residents do more than just buy Zuberfizz products and keep the company going, Aggeler and Zuber said.
Its hard to quantify just how much Durango has played a role in our success, Zuber said, but the unique flair of the city and its residents definitely does help.
People all over the country are buying Zuberfizz sodas, which are made with many natural and organic ingredients. Theyre buying because the companys ingredients are better than those used by national beverage companies and for nostalgic reminders of family vacations on the Western Slope, the men said.
Theyre the kinds of reasons behind making a purchase that can be recession-proof, Aggeler said. And appealing to those emotional ties has meant annual company growth of 30 percent or more for the last five years.
Slow and steady, thats always our philosophy, Zuber said.