Consumers loved ‘all-natural’ – until Trix cereal lost its neon-bright glow

Consumers loved ‘all-natural’ – until Trix cereal lost its neon-bright glow

Cereal-maker General Mills announced this week that it would re-introduce a discontinued version of the 63-year-old cereal, complete with the neon-bright, artificial colors that it removed in a company-wide makeover less than two years ago.

Consumers loved ‘all-natural’ – until Trix cereal lost its neon-bright glow

Cereal-maker General Mills announced this week that it would re-introduce a discontinued version of the 63-year-old cereal, complete with the neon-bright, artificial colors that it removed in a company-wide makeover less than two years ago.
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