Lodgers tax increase could boost Durango’s marketing efforts

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Lodgers tax increase could boost Durango’s marketing efforts

Tourist spending could help offset slow sales tax growth
Frank Lockwood, executive director of the Durango Area Tourism Office, plans to explore a lodgers tax increase. Boosting marketing dollars and bringing more people to town could help offset losses to online spending. “The reality is, especially for the younger generation, it’s just a habit to go online and order,” said Antonia Clark, owner of the Toh-Atin Gallery.

Lodgers tax increase could boost Durango’s marketing efforts

Frank Lockwood, executive director of the Durango Area Tourism Office, plans to explore a lodgers tax increase. Boosting marketing dollars and bringing more people to town could help offset losses to online spending. “The reality is, especially for the younger generation, it’s just a habit to go online and order,” said Antonia Clark, owner of the Toh-Atin Gallery.
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