Silverton works to diversify its winter economy beyond skiers

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Silverton works to diversify its winter economy beyond skiers

Lagging snowfall prompts businesses to get creative
Silverton Mountain, known as Colorado’s steepest heli- and lift-served ski area, brought an injection of revenue and visitors to the small town of Silverton. For decades, the town – situated at 9,300 feet in the San Juan Mountains – relied mostly on summer tourists from the Durango & Silverton Narrow Gauge Railroad and outdoor enthusiasts. But Silverton Mountain, which began operating 15 years ago, helped attract winter tourists, and in turn, compelled business owners to try to capitalize on that by staying open year-round.
DeAnne Gallegos, executive director of the Silverton Chamber of Commerce, said the town is working to broaden its business landscape to attract visitors year-round instead of relying almost exclusively on summer tourists.

Silverton works to diversify its winter economy beyond skiers

Silverton Mountain, known as Colorado’s steepest heli- and lift-served ski area, brought an injection of revenue and visitors to the small town of Silverton. For decades, the town – situated at 9,300 feet in the San Juan Mountains – relied mostly on summer tourists from the Durango & Silverton Narrow Gauge Railroad and outdoor enthusiasts. But Silverton Mountain, which began operating 15 years ago, helped attract winter tourists, and in turn, compelled business owners to try to capitalize on that by staying open year-round.
DeAnne Gallegos, executive director of the Silverton Chamber of Commerce, said the town is working to broaden its business landscape to attract visitors year-round instead of relying almost exclusively on summer tourists.
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