Durango seeks to lure summer visitors

Durango seeks to lure summer visitors

Tourism officials use coupon books, social media to attract visitors
Drew Kensinger, with Mild to Wild Rafting and Jeep Tours, inflates an eight-person raft while inspecting rafts for the season. Mild to Wild has talked a few potential summer visitors who are concerned about gas prices. However, many people view Durango as a bargain compared with bigger named resort destinations.
Frank Miller, left, and his brother Shane Miller, tour guides and mechanics with Mild to Wild, replace a van’s engine as the company prepares for rafting season. The Durango Area Tourism Office is using social media and coupon books to attract more visitors to Southwest Colorado to help fill Mild to Wild’s vans with river runners.

Durango seeks to lure summer visitors

purchase
Drew Kensinger, with Mild to Wild Rafting and Jeep Tours, inflates an eight-person raft while inspecting rafts for the season. Mild to Wild has talked a few potential summer visitors who are concerned about gas prices. However, many people view Durango as a bargain compared with bigger named resort destinations.
purchase
Frank Miller, left, and his brother Shane Miller, tour guides and mechanics with Mild to Wild, replace a van’s engine as the company prepares for rafting season. The Durango Area Tourism Office is using social media and coupon books to attract more visitors to Southwest Colorado to help fill Mild to Wild’s vans with river runners.
Purg begins season pass sales

Though summer is just around the corner, most locals know that now is the time to get the best deals on season passes at local ski areas.
Season passes for Purgatory at Durango Mountain Resort went on sale Saturday for up to $320 less than the price of a regular pass. The current prices, which include an adult pass for $579, are good until April 30. All passes bought before that date include access to Purgatory’s summer attractions like the Alpine Slide, mountain biking uplift and miniature golf.
New this year, the resort is offering insurance on season passes, which allows passholders to get a refund on the price of their pass under certain circumstances such as loss of job, relocation, injury or deployment for military service.
“It’s an opportunity should people feel like they want to have additional coverage if they do get injured or have relocation,” said Kim McNulty, spokeswoman for DMR.
The new offering isn’t aimed at recession-weary buyers hesitant to make big purchases, McNulty said. Instead, it’s a trend in the travel industry that many organizations are embracing.
Meanwhile, season passes at Wolf Creek Ski Area won’t be on sale until the first week of October, said Rosanne Pitcher, sales and marketing director at Wolf Creek. Passes usually sell for 15 to 20 percent less than the regular price during that initial week of sales, Pitcher said.

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