Even in the digital age, TV is still king — at least when it comes to political advertisements. But the way some of those ads are paid for and reported leaves more questions than answers.
The governor’s race could easily be the most expensive state campaign in Colorado history, but because many of the candidates have super PACs raising money and making ad buys, much of the TV spending will not be open to the public. TV stations are not required by the Federal Communications Commission to disclose the contracts.
Democrat Jared Polis doesn’t have a PAC, and so all of his spending is public record. We can tell how many ads he’s running in Colorado: nearly 5,000 spots on broadcast TV alone. We can say where the spots are running: in every major metro across the state. And we can say he’s spending more than $2.4 million through next month.
Read the rest of the story at Colorado Public Radio.