The KFC at 2933 Main Ave. may have shuttered last summer, but the spirit of flock and fowl will live on – this time with less cholesterol.
Targeted to open in the spring, Bird’s healthy fast-casual restaurant is a new concept from co-owners of Steamworks Brewing Co. and El Moro – Kris Oyler and Brian McEachron – with the restaurants’ executive chef Sean Clark creating the menu. Oyler and McEachron purchased the property in the spring knowing they wanted to create something different than the brewery and craft restaurant concepts.
“We didn’t want to create another restaurant to compete with ourselves,” Oyler said.
Not only is the concept different than the two Durango mainstays, the convenient location on north Main Avenue will cater to a different crowd – the nearby residents.
“(We wanted) to capitalize on the locals who are up at northside, who don’t want to have to come down to downtown and have to battle for parking or deal with the tourists,” McEachron said. “It’s a way for us to take care of the locals, which is something we’ve always been really good at.”
The menu keeps locals in mind, too. It’s not surprising the star of Bird’s is poultry. The scratch menu is heavily focused on rotisserie-style chicken with a combination of healthy and comforting sides and sauces along with chicken-centric sandwiches and salads. They estimate the price of a meal will be around $12.
“Everybody has memories of chicken,” Clark said. “You think about the chicken pot pies as a kid that took 45 minutes to cook from frozen. Then you’d be starving and burn your mouth on it. I remember eating cold fried chicken at picnics with my grandparents. The more you get into it, you’re like, ‘Chicken has been a part of my life forever.’”
Specific items are still being thought through, but the goal is to appeal to the entire family’s varied palates.
“My intention is to have that blank canvas,” Clark said. “Yeah, it’s great on its own, but you can have it with barbecue sauce or maybe some chimichurri or piri piri. We’re playing on that versatility.”
They are playing on the versatility of the old fast-food chain building as well. They decided to keep the functional flow of the layout and the drive-thru window. Take-out is going to be a main component at Bird’s, but if the drive-thru had not already been there, they said they might not have pursued the idea of online ordering.
“We are going to flip (a traditional drive-thru) on its ear,” McEachron said. “There won’t be a little squawk box.”
Diners on the go will not be able to order from the window. They will instead place their orders online ahead of time. Clark said more restaurants are starting to use technology to help make operations work to their advantage and this is an example. They are hoping that in the future, the online system will also help them in other ways, such as building loyalty programs. But the main purpose of the online ordering is to cut back on wait times and cars lined up in the queue.
“We all have kids and we’ve all been in that situation where the kids – you don’t want to take them anywhere,” Clark said. “So to be able to do that – especially from a parent’s standpoint – would be super sweet.”
Oyler said they hope to start construction by the end of September. Bauen Group architect Tom Umbhau, who designed the Steamworks remodel and El Moro, is designing Bird’s. While parts of the concept may change, the current exterior plan is to play on a chicken coup with oversize chicken wire and metal chicken sculptures. The outside area will be pedestrian-friendly, with places to lock up bikes.
The interior of the 3,000-square-foot space has not been decided but will fit about 70 people. A 1,200-square-foot seasonal patio will allow for an additional 40 customers.
“Even though it’s fast-casual, we want to create a place for people to hang out,” Oyler said, which is why the restaurant will be open from 7 a.m. to 9 p.m. and have a full bar with beer, wine and liquor.
Currently, they plan to serve craft beer in cans because they are convenient and affordable to ship, and recycling is easier. The details of the drink program are still being decided, but McEachron said to expect your “typical quality wine and beer.”
“We know how to do that really well,” McEachron said.
Oyler, McEachron and Clark hope Bird’s will help bring attention to the north side of town and make the area a more viable place for business.
“That’s one thing we are excited about,” Oyler said. “The city really wants to make this a new character district within the city limits and they put a lot of effort into it. We want to be a part of that.”