ALBUQUERQUE – A New Mexico advertising agency is marketing new social media-based recruiting tools in hopes of helping law enforcement agencies nationwide expand their ranks.
The Albuquerque Journal reports Boomtime went live with two new interactive websites and apps last month to boost New Mexico State Police and Bernalillo County Metropolitan Detention Center efforts to connect with a younger generation of potential recruits. Now, the company is using those platforms as a model for other agencies across the country.
Boomtime marketing strategist Justin Butler says the company is “bringing police into the modern era of communications.”
State Police Capt. Jesse Williams says Boomtime’s tools are opening a new channel of communication to help resolve a chronic labor shortage that keeps the force well below the 704 officers authorized by the New Mexico State Legislature.