Fishermen strategize the proper lure to attract fish; falconers employ a lure to recall their hawk. The Durango Area Tourism Office utilizes a variety of platforms and publications to lure potential visitors to the area.
Our arsenal of tools and tactics includes: Facebook, Twitter, Four Square, a mobile app, online and print advertising, the Durango.org website. Woven through all these interfaces is our Durango brand message that entices families, activities, business and groups to visit our area.
Our mission is to provide everything a potential visitor needs to make travel and vacation decisions. For groups, we will soon unveil our Group and Meeting Guide, a comprehensive printed booklet with complete information for groups.
Off the press, we have created a trifold lure piece that complements our cornerstone marketing Travel Planner. This streamline marketing piece condenses our travel planner booklet into a double-sided, three-panel Durango brochure. It touches on things that are uniquely Durango, lodging, activities, arts and culture, special events, culinary and how to get here. The teaser publication drives consumers to our Durango.org website for complete information.
This four-color marketing lure fills several needs:
It meets a request from local businesses for a smaller promotional rack-card piece to include in activity racks.
It is an enticing marketing piece to include in sales materials.
It is the proper mailing size for a standard envelope.
Because it is significantly more cost-effective than our travel planner, the Durango Area Tourism Office will make it available to local businesses as a destination overview piece.
If you are interested in using this or other marketing tools, please contact us at the Durango Area Tourism Office. As we head into winter, we will continue to add to our arsenal of publications with new materials to lure more visitors to the Durango area.
email@example.com John Cohen is the executive director for the Durango Area Tourism Office, a nonprofit group that promotes Durango and La Plata Countys multitude of tourism attractions.