Why are toys selling out? Might be mommy blog buzz

Why are toys selling out? Might be mommy blog buzz

Toymaker Cepia LLC was relatively unknown until mommy bloggers made its robotic Zhu Zhu pets a hit in 2009. Laura Kurzu, Cepia’s senior vice president of marketing, works with bloggers every step of the way to develop toys, including a Zhu Zhu building set that it tweaked based on blogger comments.
Emily Vanek is not buying up a bunch of LeapPad Explorers herself, but she may be at least partly to blame for some stores selling out of the $99 children’s tablet this holiday season. “The LeapPad is incredible,” the Denver mother of three boys wrote to the 6000 followers of her ColoradoMoms.com blog. “Not only do kids get to have a toy resembling their parents’ tablet, it’s durable and my favorite part?! It’s not just mindless games they are playing.”

Why are toys selling out? Might be mommy blog buzz

FILE
Toymaker Cepia LLC was relatively unknown until mommy bloggers made its robotic Zhu Zhu pets a hit in 2009. Laura Kurzu, Cepia’s senior vice president of marketing, works with bloggers every step of the way to develop toys, including a Zhu Zhu building set that it tweaked based on blogger comments.
FILE
Emily Vanek is not buying up a bunch of LeapPad Explorers herself, but she may be at least partly to blame for some stores selling out of the $99 children’s tablet this holiday season. “The LeapPad is incredible,” the Denver mother of three boys wrote to the 6000 followers of her ColoradoMoms.com blog. “Not only do kids get to have a toy resembling their parents’ tablet, it’s durable and my favorite part?! It’s not just mindless games they are playing.”
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