Looking toward a brighter future

Looking toward a brighter future

NASCAR is on the up-and-up, but will it mean full-time rides for its up-and-coming drivers?
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Kyle Busch, behind the mask of his M&M sponsors, will start 14th in today’s Daytona 500, the Super Bowl of NASCAR and the start to the Sprint Cup season. While Busch is entrenched with M&M and the 18 car, drivers such as Trevor Bayne – the defending Daytona 500 champion – still search for a full-time ride.
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NASCAR Chief Marketing Officer Steve Phelps said NASCAR has seen an overall increase in sponsorship every year since 2009 – especially in terms of sponsorship activation, the extra advertising and events that companies do to support their sponsorship programs.
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