Instead of luring tourists, Colorado ad dollars to target backcountry safety

Instead of luring tourists, Colorado ad dollars to target backcountry safety

A push for responsible recreation this winter
Sam Wheelock, of Golden, from left, Kelly Dohn and Jazz Allen-Perkal skin uphill in the backcountry on March 20 near Georgetown. With many closures in Colorado from public health restriction in place for the coronavirus pandemic, many more skiers and snowboarders opt for uphilling equipment to keep skiing in the backcountry.
A pair of skiers skin uphill at Loveland Ski Area on Friday March, 20, 2020, near Georgetown, CO. With many closures in Colorado due to the coronavirus pandemic, many more skiers and snowboarders opt for uphilling equipment to keep skiing in the backcountry and on ski resorts without chairlifts running.

Instead of luring tourists, Colorado ad dollars to target backcountry safety

Sam Wheelock, of Golden, from left, Kelly Dohn and Jazz Allen-Perkal skin uphill in the backcountry on March 20 near Georgetown. With many closures in Colorado from public health restriction in place for the coronavirus pandemic, many more skiers and snowboarders opt for uphilling equipment to keep skiing in the backcountry.
A pair of skiers skin uphill at Loveland Ski Area on Friday March, 20, 2020, near Georgetown, CO. With many closures in Colorado due to the coronavirus pandemic, many more skiers and snowboarders opt for uphilling equipment to keep skiing in the backcountry and on ski resorts without chairlifts running.
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