Durango groups call lodgers tax a ‘landmark effort’

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Durango groups call lodgers tax a ‘landmark effort’

Behind-the-scenes collaboration gets measure on the ballot
Collaboration between Durango tourism officials, innkeepers, creative art district leaders and backers of a new event/conference center played a key role in placing the proposed lodgers tax increase on the April 6 ballot.

Durango groups call lodgers tax a ‘landmark effort’

Collaboration between Durango tourism officials, innkeepers, creative art district leaders and backers of a new event/conference center played a key role in placing the proposed lodgers tax increase on the April 6 ballot.
Lodgers tax basics

What is on the ballot? The April 6 election ballot asks voters if they will approve a lodgers tax increase. Voters will also elect three City Council members.
How much is the increase? If approved, guests at hotels, motels and short-term vacation rentals would pay 5.25% in lodgers taxes. The lodgers tax rate is currently 2%. At that rate, the city collects about $1 million in lodgers tax revenue each year.
Where does the money go? Of the total revenue collected each year, 55% would support sustainable tourism marketing, 20% would fund the city’s transportation services and 14% would go to arts, cultural events and services. Each year, City Council would allocate the remaining 11% to any of the listed uses or tourism impacts, depending on the city’s needs.
When would it go into effect? June 1, 2021. It would be collected in perpetuity.
Ballots can be returned by mail or dropped off beginning March 22 at the City Clerk’s Office, 949 East Second Ave.; La Plata County Administration Building, 1101 East Second Ave.; La Plata County Clerk and Recorder’s Office, 679 Turner Drive, Suite C; and a drop box at Fort Lewis College.

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