Will Durangoans pass a lodgers tax increase?

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Will Durangoans pass a lodgers tax increase?

The pros and cons of seeking more revenue from hotel stays
Ballot measure 1-A would increase Durango’s lodgers tax for hotel room rentals, vacation rentals and commercial campsites from 2% to 5.25%. Sandra Fraga, a housekeeper at Hampton Inn Durango, cleans a room Tuesday.

Will Durangoans pass a lodgers tax increase?

Ballot measure 1-A would increase Durango’s lodgers tax for hotel room rentals, vacation rentals and commercial campsites from 2% to 5.25%. Sandra Fraga, a housekeeper at Hampton Inn Durango, cleans a room Tuesday.
What is sustainable tourism marketing?

Ballot measure 1-A, the lodgers tax increase, allocates revenue for “sustainable tourism marketing.” But what does that mean?
Visit Durango said sustainable tourism marketing is about more than just protecting the environment.
The organization, which currently handles Durango’s tourism marketing, is planning a sustainable tourism program that considers the environment as well as the city’s economy, culture and well-being of its residents, according to the Sustainable Tourism report commissioned by the Tax Locals Don’t Pay Committee.
For the environment, Visit Durango focuses on educating visitors and residents about how to “respect and protect” the outdoors. It also plans to advocate for electric vehicle charging stations, zero waste programs and cleanup days. Visit Durango recently partnered with San Juan Mountain Association and the Durango Welcome Center to create a forest ambassador program during peak travel seasons, mid-May through mid-October.
It aims to build a tourism economy that “allows the industry to thrive without overwhelming the community.” One way to do that is to encourage people to make mid-week, shoulder season and off-season visits, according to the report.
On the community level, Visit Durango supports a downtown with small businesses and restaurants and fewer T-shirt and gift shops. It plans to “advance the quality of life” by increasing awareness of the community’s arts and cultural offerings, dining experiences and outdoor recreation opportunities.

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