Painted ads return as urban ‘modern art’

Painted ads return as urban ‘modern art’

Billboard artist Art Pastusak, right, applies paint to a New York City wall as his apprentice, Liam McWilliams, watches. Pastusak, a billboard artist since 1977 is seeing his nostalgic form of advertising thriving again in New York City.
Hand-painted ads, which faded out with the introduction of computer-generated large-scale vinyl printing in the 1980s, now inspire nostalgia on New York City billboards.
Hand-painted wall advertising peaked in the early 1980s as computers made large-scale vinyl printing easy and cheap. But “the respect for a hand-painted sign is still there,” said Art Pastusak, left, working with his apprentice Liam McWilliams on a billboard on a brick wall in New York City.

Painted ads return as urban ‘modern art’

Billboard artist Art Pastusak, right, applies paint to a New York City wall as his apprentice, Liam McWilliams, watches. Pastusak, a billboard artist since 1977 is seeing his nostalgic form of advertising thriving again in New York City.
Hand-painted ads, which faded out with the introduction of computer-generated large-scale vinyl printing in the 1980s, now inspire nostalgia on New York City billboards.
Hand-painted wall advertising peaked in the early 1980s as computers made large-scale vinyl printing easy and cheap. But “the respect for a hand-painted sign is still there,” said Art Pastusak, left, working with his apprentice Liam McWilliams on a billboard on a brick wall in New York City.
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