WASHINGTON President Barack Obama tried Monday to tarnish Mitt Romney as a corporate titan who got rich by cutting rather than creating jobs, opening a new effort to undercut the Republicans claims that his background of business success is just what America needs in a time of deep economic uncertainty.
At the center of the Obama campaign effort are a new website, TV ad and online video including interviews with onetime workers at a Kansas City, Mo., steel mill that Romneys former private equity firm failed to successfully restructure. Workers lost jobs and health-care benefits. Pensions were reduced.
It was like a vampire. They came in and sucked the life out of us, says steelworker Jack Cobb. Add John Wiseman: Bain Capital walked away with a lot of money that they made off this plant. We view Mitt Romney as a job destroyer.
Countering the criticism, Romneys campaign said the former Massachusetts governor welcomes an election-season conversation with Obama about jobs. Romneys campaign has argued that he helped spur tens of thousands of jobs in the public and private sectors and pointed to a net job loss during Obamas presidency, most of which occurred during the first few months of his administration. Obama has touted the creation of 4.2 million new jobs over the last 26 months as his policies took hold.
Both candidates are seeking to pivot to voters No. 1 issue, the economy, and away from the social issues that dominated after the president announced his support for gay marriage last week.
Obama steered clear of criticizing Romney during a commencement speech at Barnard College in New York though he included a passing reference to nearby Wall Street, saying: Some folks in the financial world have not exactly been model corporate citizens. He left the more direct skewering to surrogates and dispatched Vice President Joe Biden to Ohio to castigate Romney over his record at Bain. That was one of several events planned to highlight the Republicans role in the company he founded.
Romney, meanwhile, prepared to deliver a speech today in Iowa on reducing the huge federal debt.
Mondays dreary global financial backdrop set the stage for a sharp debate in the coming weeks between the candidates about their competing economic philosophies, and it highlighted the publics unhappiness with big business and government institutions alike.
JPMorgan Chases disclosure that it lost more than $2 billion on bad trading bets renewed calls for tighter oversight of the nations biggest financial institutions, a position that Obama has supported and Romney has opposed. And world markets were tenuous as Greece weighed whether to renege on the terms of its painful austerity program and leave the Euro currency bloc. That could hurt Obamas attempts to accelerate the limping U.S. recovery.
Obama said in an interview with ABCs The View that JPMorgan Chases loss underscored the need for Wall Street rules passed by Congress two years ago, many of which have not yet gone into effect. Obama said the bank loss also showed the sharp differences over how he and Romney view the role of government.
Romney and Obama alike contend that in a nation where unemployment is hovering around 8 percent, voters will choose a president based on economic arguments. Obama is trying to persuade voters to stick with him as he heralds an economic rebound, as sluggish as it is. Romney counters that only he with his deep background in business knows how to jumpstart the nations job market.
The two men have little in common in their views of how to get the country moving.
Obama has pumped money into the economy to stimulate growth and has cut some taxes though he also advocates raising taxes on the wealthiest Americans. Romney argues that lower taxes across the board and fewer government restrictions are the answer. Both are trying to win over an electorate that is furious with Wall Street and distrustful of corporations, and Obamas new campaign effort was squarely aimed at working-class voters, a group that has been reluctant to support the president in the past.
Obamas TV ad was scheduled to run in five battleground states Iowa, Ohio, Pennsylvania, Virginia and Colorado and was part of a larger $25 million, monthlong campaign. But it was limited in scope.
Republican officials tracking the ad buy said the Obama team was airing the 2-minute spot only on Wednesday in the five states. The ad was expected to run during the evening news, directing viewers to an Obama website about Romneys economic record and a longer, 6-minute version of the ad appearing online.