Say what? The odyssey of Kraft’s new name

Say what? The odyssey of Kraft’s new name

When Kraft Foods Inc. revealed its plans to name its new global snack business “Mondelez,” it caused a minor stir. Kraft was careful to explain that the made-up word is an amalgamation of the Latin word for “world” and “a fanciful expression” of the word “delicious.”

Say what? The odyssey of Kraft’s new name

FILE
When Kraft Foods Inc. revealed its plans to name its new global snack business “Mondelez,” it caused a minor stir. Kraft was careful to explain that the made-up word is an amalgamation of the Latin word for “world” and “a fanciful expression” of the word “delicious.”
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