JACKSON HOLE, Wyo. Every August, the worlds financial markets shift their attention from the centers of global commerce New York, London, Tokyo to a mountain valley in northwest Wyoming. On Friday, they heard a speech by Federal Reserve Chairman Ben Bernanke.
So how did Jackson Hole, Wyo., come to wield such outsize importance in global economic affairs?
In a word, trout.
For four years beginning in 1978, the Federal Reserve Bank of Kansas City hosted an annual conference at different sites and different times of year. The event drew little attention outside the insular world of economic analysts.
Inspired by a conference the Boston Fed held near a picturesque New Hampshire site where the tearjerker On Golden Pond was filmed, the Kansas City Fed held its 1981 conference in scenic Vail.
Still no luck. The Vail meeting drew the conferences smallest crowd ever.
Officials at the bank pondered how to draw bigger names and more attention to the annual confab. Thats when they set their sights on Paul Volcker, then chairman of the Federal Reserve in Washington.
They decided to pursue Volcker by dangling the prospect of one of his favorite pastimes: fly-fishing. They needed to find a sure-fire trout-catching spot somewhere in the Kansas City Fed district, which covers Colorado, Kansas, Nebraska, Oklahoma and Wyoming, as well as northern New Mexico and western Missouri.
They considered somewhere in Colorado. But a fly-fishing expert said Colorados waters were too warm for trout in August. Go farther north, he said. Go to Jackson Hole.
Id never heard of it, said Tom Davis, then the Kansas City Feds research director and point man on the project, according to the banks official history of the event.
The shift was made. And whats been known since 1982 as the Jackson Hole Economic Symposium took its place in economic lore.
Jackson Hole isnt even a town. Its a valley. The biggest town, Jackson (population 9,710), lies at the southern end of Jackson Hole. Arches made of elk antlers mark the entrance to the town square. The Fed conference itself occurs farther north, in a lodge in Grand Teton National Park, about 50 miles south of Yellowstone National Park.
The event now draws 140 people every year, including some of the biggest names in economics and finance. They come to enjoy breathtaking views of the Grand Teton mountain range and Jackson Lake, to hike and fish and to engage in intellectual combat in the halls of the Jackson Lake Lodge.
Jackson Hole provides a nice opportunity for central bankers to let down their hair a bit only figuratively speaking, of course and mingle with other members of their tribe and a few academics in an informal setting, says Eswar Prasad, a Cornell University professor who will speak on a Jackson Hole panel this year.
One annual tradition is the Friday night barbecue. There, some of the worlds most high-powered economists don cowboy hats, string ties and other Western gear and sometimes join in a line dance.
At each years Jackson Hole conference, the Fed chairman is a focal point. The head of the European Central Bank normally is, too. This year is an exception. The current ECB chief, Mario Draghi, who is fighting Europes debt crisis, canceled plans to attend.
In the final days of the Soviet Union in 1990, central bankers and economists from the former Eastern bloc came to Jackson Hole to learn how to manage post-Communist economies.
Not everything went well. The Soviet delegation mistakenly checked the weather for steamy Jackson, Miss. The Soviet officials almost froze in Jackson Holes brisk mountain air, said Roger Guffey, then Kansas City Fed president, according to the banks history.
The proceedings can become contentious. At the first Jackson Hole conference, in fact, Volcker himself came under fire for his drive to shrink inflation by pushing up interest rates into double digits and allowing the U.S. economy to sink deep into recession.
A University of Chicago economist named Raghuram Rajan ruined the mood in 2005 at what was shaping up as a fawning farewell to the outgoing Fed chairman, Alan Greenspan. Rajan warned that the financial system had absorbed dangerous risks under Greenspans watch.
Participants turned against Rajan. Former Treasury Secretary Lawrence Summers assailed him, calling his premise misguided. Three years later, the world learned to its horror, as a meltdown of subprime mortgages started causing big banks to topple, that Rajan had been correct after all.
Investors began focusing especially intensely on Jackson Hole after Bernanke used his remarks there in 2010 to lay out the Feds policy options. Among the options he mentioned was a second round of bond purchases to pump cash into the financial system and juice the U.S. economy.
The speech and growing evidence that the economy needed help ignited a 28 percent stock market rally during the next eight months. The Fed actually began the purchases a policy known as quantitative easing, or QE2 in November 2010.