Ski resort operators in northern New England are looking past their ziplines and water parks to the winter ahead, and they like what they see: The pent-up demand for skiing after last years snow drought producing brisk early-bird season-pass sales.
In Vermont, advance ski-pass sales are matching or surpassing last years sales, said Sarah Neith, director of public affairs for Ski Vermont.
People are looking forward to a better season, Neith said. Its got to be better.
Last winter was the toughest on ski areas since 1976, said Jennifer Rowan, publisher of SAM (Ski Area Management) magazine.
Anybody whos in the business knows you have to brush off the last season because the next will be totally different, Rowan said. Shes predicting a great season ahead but readily acknowledges that were eternal optimists. We think were going to be shoveling snow starting in October.
New Hampshires Loon Mountain reported sales up 20 percent over last year. Gunstock and Granite Gorge were hovering near the 15 percent mark of increased sales over last year.
Maines Sunday River reported season-pass sales are 10 percent above where they were at this time last year.
Vermonts Magic Mountain in the month of April alone sold half the passes it had sold the entire previous season.
The last few times weve had subpar winters, the following winter has been incredibly successful, said Ski New Hampshires Karl Stone. The pent-up demand does come to the front.
Greg Sweetser, executive director of Ski Maine, says season-ticket sales typically dont drop after a rough season because those buying them are an areas core skiers.
The core skier is loyal. Theyve made their purchases, Sweetser said.
But season-pass and daily ticket revenues no longer are the make-it-or-break-it barometer for New England resorts. Many still are counting their returns on investments to cultivate summer visitors, including attractions that offer sports enthusiasts year-round alternatives. Among the options are bungees, ziplines. ice hockey arenas, water parks, mountain coasters and treetop adventure parks.
Rowan said it was unheard of until recent years for a ski area to glean 10 percent of its revenues from summer traffic.
Now its not uncommon for ski areas to have 10, 15 or 20 percent of their income coming from summer, she said.
Rowan said Vermonts Bromley ski resort was the first in the nation to feature an alpine slide in 1976, but the real trend toward summer features began at Park City, Utah, a decade ago, with the first ski-area zipline.
Its such a no-brainer for ski areas, she said. Weve got the gravity. Weve got the means to get people up the hill. Its taken off like gangbusters.
New Hampshires Gunstock Mountain Resort in the last year added a network of ziplines to lure some of the 3.5 million summer visitors to nearby Lake Winnipesaukee.
We shied away from water parks, said Gunstock Marketing Director Bill Quigley. Its difficult to compete with a lake like Winnipesaukee and its 44,000 surface acres. We focused on gravity-based activities.
Only 3 percent of the U.S. population skis, Quigley said. The real goal is to give people a place to play.
At Vermonts Jay Peak, the day after Thanksgiving last year dawned with only one ski trail open. But Jay Peak President Bill Stenger said the mountain had the best Thanksgiving weekend in its history, thanks to the grand opening of its $25 million indoor water park and a hockey tournament in its NHL-class ice arena.
They allow us to reduce the dependency on winter that weve always had to face, Stenger said. We love our ski business, but having a sustainable resort in spring, summer and fall takes the pressure off.