That’s what (Facebook) friends are for

That’s what (Facebook) friends are for

Local nonprofits embrace social media as marketing, recruitment tool
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Katherine Mosley, with 2-year-old daughter London in tow, helped fill the shortfall of volunteers on Aug. 24. Manna and other nonprofits are increasingly using Facebook and other social media platforms to engage supporters and promulgate their message.
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Jonell Jones, marketing manager for the La Plata County Humane Society, walks Rexx, a mixed-breed dog, from a photo session for the organization’s Facebook page. Jones also uploads video footage of the dogs to YouTube so prospective owners can see them in a more natural environment than the shelter kennels.
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Sharon Mantor, a volunteer from St. Mark’s Episcopal Church, places a completed tray of sliders into a warming oven. Organized groups from churches, businesses and civic associations have long been reliable mainstays for Manna, but the soup kitchen is now using social media to draw in a younger generation of volunteers. Director Sara Wakefield said an advantage of Facebook is “mobilizing volunteers on a moment’s notice.”
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Volunteers serve meals to about 150 people per day at Manna Soup Kitchen. With Facebook, Manna staff can issue an impromptu request for help in the event of a shortfall.
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Fresh bell peppers are sliced in preparation for lunchtime. Manna serves about 150 meals each day, and more during peak times of the year.
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Durango ~ Events
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