Small-business owners reinvent their brands

Small-business owners reinvent their brands

Tough times means necessity is the mother of invention
Reed Saxon/Associated Press



Arnulfo Ventura and his business partner, Jose Domene, co-founders of Coba, a Mexican-style beverage company, decided while getting their MBAs at Stanford University to start selling beverages made from plants such as tamarind and hibiscus that are popular in Mexico. The partners called the drink Bonadea, but it sold poorly. Ventura and Domene showed Bonadea to focus group and realized they had to change the way the beverage was packaged and marketed. They eventually came up a new name, Coba, a Mayan city on the Yucatan peninsula, and the effort has paid off with increased sales.
A Mexican-style beverage called Coba, created by Ventura, and his business partner, Domene, shows small businesses can compete successfully against a global giant. Nestlé, the world’s largest food and beverage maker, was introducing its own aguas frescas when Ventura and Domene were developing their drinks.

Small-business owners reinvent their brands

Reed Saxon/Associated Press



Arnulfo Ventura and his business partner, Jose Domene, co-founders of Coba, a Mexican-style beverage company, decided while getting their MBAs at Stanford University to start selling beverages made from plants such as tamarind and hibiscus that are popular in Mexico. The partners called the drink Bonadea, but it sold poorly. Ventura and Domene showed Bonadea to focus group and realized they had to change the way the beverage was packaged and marketed. They eventually came up a new name, Coba, a Mayan city on the Yucatan peninsula, and the effort has paid off with increased sales.
A Mexican-style beverage called Coba, created by Ventura, and his business partner, Domene, shows small businesses can compete successfully against a global giant. Nestlé, the world’s largest food and beverage maker, was introducing its own aguas frescas when Ventura and Domene were developing their drinks.
Reader Comments
click here to add your event
Durango ~ Events
click here to add your event
Durango ~ Events