DETROIT Transportation of the two-wheeled variety is sharing the floor at the Detroit auto show with the latest cars, trucks and concept vehicles, a nod to the potential marketing boost that bikes may offer for automakers.
Some, such as those at Subarus display, are shown just as accessories on vehicles. Subaru has bikes with its Outback wagon, which is aimed at outdoor enthusiasts. Others, such as the electric-powered bicycle displayed by minicar maker Smart display, are for sale.
Bikes werent the focus of presentations during last weeks media previews at the North American International Auto Show, but theyre often used in marketing cars.
Consumers that may be not that active or may not even have bicycles themselves are going to associate that with an active lifestyle, an outdoor lifestyle, a healthy lifestyle, said Jeremy Anwyl, vice chairman of the Edmunds.com auto website.
Other prominent bike displays in Detroit this year include the Prius X Parlee concept bicycle among Toyotas vehicles. And at Hyundais spot on the show floor during media preview days, a bike was perched out the rear and rooftop of a Veloster coupe.
In 2000, an electric-powered bicycle from Ford Motor Co. under the Th!nk brand name got attention at the show during the companys launch of a line of electric vehicles. The company in 2002 halted production of the bikes.
At this years show, the Smart-brand bike thats on display may be used as a traditional bike, but it also includes a rear-wheel drive motor that can assist the rider at speeds up to 15 mph. Its sold in Europe, where commuting by bike is more common.
The Prius-branded concept bike, which was developed in 2011, is a traditional bike designed in cooperation with Parlee Cycles. In addition to a lightweight carbon-fiber frame, it includes electronic shifters and a smartphone dock. A concept bicycle is one that showcases an idea but is typically not immediately ready for production.
Kia, which traces its roots back to the 1940s when it started as a bike manufacturer, has the K Velo on display. Its designed by Peter Schreyer, who oversees design for Kia and Hyundai. Featuring 20-inch wheels and a compact frame, the bike is sold in South Korea.
In addition to the Outback, which has two bikes on its rooftop rack, Subaru gave a nod to outdoor enthusiasts with rooftop racks holding skis and snowboards on some other vehicles.
Consumers associations with bicycles are generally positive, Anwyl said, even if a vehicle doesnt have room to easily stow a bike.