Outdoor trade show: ‘Anything to turn heads’

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Outdoor trade show: ‘Anything to turn heads’

Salt Lake City expo attracts mostly retailers
People browse the aisles of the Outdoor Retailer Summer Market on Friday in Salt Lake City. To stand out among the 1,300 exhibitors in the outdoor sports industry, gear and apparel makers must use creative – and sometimes gimmicky – marketing techniques.

Outdoor trade show: ‘Anything to turn heads’

People browse the aisles of the Outdoor Retailer Summer Market on Friday in Salt Lake City. To stand out among the 1,300 exhibitors in the outdoor sports industry, gear and apparel makers must use creative – and sometimes gimmicky – marketing techniques.
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