Wal-Mart: Try, try again

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Wal-Mart: Try, try again

Taking a que from Silicon Valley, retailing giant learns as it goes
A Walmart representative demonstrates the now-discontinued “Scan & Go” mobile application on a smartphone at a Walmart store in San Jose, Calif. Instead of looking at the app as a failure, Walmart took what it learned from “Scan & Go” to create another service. It found that customers like being able to track their spending – an insight that became the impetus for a program that enables shoppers to see their buying habits by storing electronic receipts.

Wal-Mart: Try, try again

A Walmart representative demonstrates the now-discontinued “Scan & Go” mobile application on a smartphone at a Walmart store in San Jose, Calif. Instead of looking at the app as a failure, Walmart took what it learned from “Scan & Go” to create another service. It found that customers like being able to track their spending – an insight that became the impetus for a program that enables shoppers to see their buying habits by storing electronic receipts.
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