Utah changes ski slogan to settle lawsuit

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Utah changes ski slogan to settle lawsuit

A skier holds a flag during the Snowbird Ski Resort’s final day of skiing and riding for the 2013-14 winter season, in Little Cottonwood Canyon in the Wasatch Range, outside of Salt Lake City. A Colorado ski resort is settling a legal fight with Salt Lake City over winter sports marketing slogans. Steamboat Ski Resort sued in October, claiming a $1.8 million Utah advertising campaign violated its trademark on the name Ski Town, U.S.A.

Utah changes ski slogan to settle lawsuit

A skier holds a flag during the Snowbird Ski Resort’s final day of skiing and riding for the 2013-14 winter season, in Little Cottonwood Canyon in the Wasatch Range, outside of Salt Lake City. A Colorado ski resort is settling a legal fight with Salt Lake City over winter sports marketing slogans. Steamboat Ski Resort sued in October, claiming a $1.8 million Utah advertising campaign violated its trademark on the name Ski Town, U.S.A.
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