The American Red Cross fills a vital and often unheralded role in the United States as the organization that assists families when disaster strikes. That aid comes during times when people most desperately need it - after a fire, flood, or other such loss leaves them with nowhere left to turn. The Red Cross provides shelter, food and other essentials, and, in another vital capacity, links military personnel with their families during emergencies. These functions provide an important safety net that may not register on Americans' consciousness until they need to draw on the services.
That under-the-radar, but nevertheless essential, role played by the Red Cross is being compromised by the organization's financial troubles, which largely are a function of the economic woes plaguing every sector of the country. That nationwide challenge has been worsened for the Red Cross by an increasing draw on its resources from victims of house fires. The end result is that the Red Cross is in trouble and needs support. Americans should find a way to help, as the nonprofit has helped Americans since 1881, and in Southwest Colorado for 91 years.
Disaster relief services, first aid training and communications assistance are not functions Americans can afford to let slip because of lack of funding. The Red Cross needs donor support so it can fulfill its mission to backstop families during their times of crisis. Contribute to the American Red Cross, either through its national office or the local chapter. It is the right thing to do for many reasons.