Patti O'Brien


Promotions can boost local coffers

Tourism is a lucrative economic driver in Durango and La Plata County, and at the Durango Area Tourism Office, we are thankful we have so much to promote. Wise strategic investments in travel...

DATE: Oct. 29, 2016 | COLUMN: Destination Durango

Niche markets help drive local economic impact

We all know someone who has a unique passion for a certain activity or hobby – foodie or fly-fisherman, art enthusiast or history buff, dog lover or bird watcher, extreme mountain biker, soccer...

DATE: Aug. 24, 2013 | COLUMN: Destination Durango

S.W. Colorado: A dozen vacations in 1 destination

To highlight the quantity and diversity of activities in the Durango area, the Durango Area Tourism Office launched a new campaign: “A Dozen Vacations in One Destination.” This message expands on...

DATE: July 27, 2013 | COLUMN: Destination Durango

Durango Welcome Center marks first year

The Durango Welcome Center just celebrated its first anniversary. With foot traffic averaging 15,000 people per month, it has proved to be quite the resource for our visitors and locals. Throughout...

DATE: June 29, 2013 | COLUMN: Destination Durango

Durango attracts tourists, but marketing helps

The Durango Area Tourism Office has been busier than usual. Our staff, along with the marketing and finance committees, has been working on our 2013 Marketing Plan and Budget, which now is...

DATE: Nov. 17, 2012 | COLUMN: Destination Durango

Collaborations bring visitors to S.W. Colorado

Since becoming chairman of the Durango Area Tourism Office board of directors in January, I have been speaking with folks in the tourism sectors about our mission and structure. As a destination...

DATE: Oct. 13, 2012 | COLUMN: Destination Durango

The future of tourism bright for Durango

An effective organization constantly looks at where it has been and what lies ahead. The Durango Area Tourism Office is doing just that.As bikes, kayaks and lawn mowers are put away in favor of...

DATE: Sept. 8, 2012 | COLUMN: Destination Durango

City of Durango up to challenge of Pro Challenge

Hopefully by now, you have heard of a bicycle race occurring in Durango on Aug. 20. Our city was fortunate to be selected as the start city for the 2012 USA Pro Cycling Challenge.This race has been...

DATE: Aug. 11, 2012 | COLUMN: Destination Durango

Leadership shift opens door for new possibilities

When the director of any organization moves on, the organization can either enter into turmoil or see the transition as an opportunity to regroup and re-energize. The Durango Area Tourism Office is...

DATE: June 30, 2012 | COLUMN: Destination Durango

Durango on the front lines of tourism

The first full week of May is annually recognized as National Tourism Week, a tradition established by the Congress and first celebrated in 1984.Local events are hosted in cities, states and travel...

DATE: May 19, 2012 | COLUMN: Destination Durango

Collaboration maximizes tourism efforts

April’s Inaugural Southwest Tourism Summit brought together more than 200 members of our local, regional and state tourism industry. Two packed days of seminars, presentations and networking...

DATE: April 21, 2012 | COLUMN: Destination Durango

Tourism summit will offer chance to brainstorm

Tourism is one of the cornerstones of Southwest Colorado’s economy, and it will take the spotlight April 5-6 at the Inaugural Southwest Tourism Summit: The Source.The idea was proposed by Carrie...

DATE: March 10, 2012 | COLUMN: Destination Durango

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