Position: What's Up Downtown

Email: kunkelra@durango.co.us

Marketing helps make Durango a destination

For people unfamiliar with Durango, destination marketing creates an image about a community using tools like the website, advertising, vacation planner, editorial coverage or even Trip Advisor. ...

DATE: Oct. 11, 2016 | COLUMN: A Take on Tourism

Weather, visitors change with the seasons

It happened last week, the weather turned on a dime. It was noticeably cooler and had a feeling of fall in the air. That was our wake-up call and now we anticipate a long Indian summer with clear...

DATE: Aug. 30, 2016 | COLUMN: A Take on Tourism

Tourism and others approaching a fork in the road

The accepted model for tourism funding is to pass state or local legislation that creates a low percentage room tax with revenues dedicated to market the community. It works like this in Durango:...

DATE: Aug. 9, 2016 | COLUMN: A Take on Tourism

Recognizing the importance of front-line employees

The difference between a great vacation experience and a disappointing one can often come down to a single person – a front desk agent, a river guide, a store clerk or a waiter. Tourism is...

DATE: July 19, 2016 | COLUMN: A Take on Tourism

Who you are is where you were when

Yes, the headline is correct. People are a product of their upbringing and their environment. Where we grew up, when we grew up, how we grew up and the unique experiences we had make us different...

DATE: June 28, 2016 | COLUMN: A Take on Tourism

Old-fashioned vacations are back

Today, it’s called “Tangible Tourism,” and it is defined as a destination vacation experience that is “authentic and immersive.” More simply, it’s a memorable vacation where you do exciting stuff...

DATE: June 7, 2016 | COLUMN: A Take on Tourism

We’re tracking the wiley website-using tourist

As tourism is the world’s largest industry, the analyzing of tourist behavior and trends is an industry obsession. After all, good intelligence can be a competitive advantage in a highly...

DATE: May 24, 2016 | COLUMN: A Take on Tourism

In 2021, hindsight will reveal our foresight

It’s 2021, and we are anticipating the opening of our newly expanded airport terminal. What did we know five years earlier that allowed us to make the tough decisions and keep pace with an...

DATE: April 26, 2016 | COLUMN: A Take on Tourism

The halo effect of tourism

It is a common myth that tourism marketing promotes only tourism. In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated how each state’s...

DATE: April 5, 2016 | COLUMN: A Take on Tourism

The Durango Dozen: Hook, line and sinker

To attract a fish, you need a lure. But to catch a fish, you need a hook. And suffice it to say the lone fisherman has a much better chance of catching his limit when the lake is teaming with...

DATE: March 15, 2016 | COLUMN: A Take on Tourism

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DATE: March 14, 2016 | COLUMN: A Take on Tourism

What’s a persona to do?

If you don’t know what kind of traveler you are, don’t worry because plenty of businesses already know that and a whole lot more about you. In fact, you are already labeled, placed in a category,...

DATE: Feb. 23, 2016 | COLUMN: A Take on Tourism

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