Visit Durango embarks on new initiatives for 2019

The Visit Durango tourism office has embarked on several big initiatives this year: refreshing the Durango brand, rebuilding the Visit Durango website and redesigning the travel planner. Refreshing...

DATE: June 29, 2019 | COLUMN: The Tourism Effect

Attracting international visitors

The 48th Annual Iron Horse Bicycle Classic was once again a very successful summer season opener, even as winter lingered a bit longer. Town was buzzing with visitors and locals alike, with the...

DATE: June 1, 2019 | COLUMN: The Tourism Effect

How to get more from your local tourism office

If you are like most of us, you have friends and relatives visiting this summer. Who doesn’t want to visit Durango? We know these visits take a lot of planning and effort on your part, so first and...

DATE: May 4, 2019 | COLUMN: The Tourism Effect

What is a Destination Marketing Organization?

Since I arrived here in February, from the “Great North” ... Grand Junction, aside from being warmly welcomed, I have consistently been asked, “What does a destination marketing organization do?...

DATE: April 6, 2019 | COLUMN: The Tourism Effect

Positive change is on the horizon

Please join Visit Durango in welcoming tourism industry executive Barbara Bowman as interim executive director. Barb brings a wealth of industry expertise to Durango from 27 years leading tourism...

DATE: Feb. 9, 2019 | COLUMN: The Tourism Effect

Jan. 29 is National Plan for Vacation Day

When was the last time you took a vacation? If you can’t recall, you’re likely part of the majority of Americans (52 percent) who forfeit well-deserved time off from work each year. According to...

DATE: Jan. 16, 2019 | COLUMN: The Tourism Effect

Diversion of lodgers tax makes no cents

This past week, I appeared before the City Council in a study session and expressed my concerns that the city was diverting lodgers tax revenue away from tourism marketing. I indicated that this...

DATE: Dec. 1, 2018 | COLUMN: The Tourism Effect

You live in the Mountain Biking Capital of the World

Two weeks ago, Durango gained statewide and national attention when the Colorado High School Cycling League’s state championships came to Durango. Our local cycling teams – Durango and Animas high...

DATE: Nov. 10, 2018 | COLUMN: The Tourism Effect

Durango offers a ‘real’ Colorado experience

Where do our visitors come from? Why do they come here and how much do they spend? Each year, Visit DURANGO, aka The Durango Area Tourism Office, goes through a lengthy process to determine the...

DATE: Oct. 20, 2018 | COLUMN: The Tourism Effect

Lodgers tax should be used to promote Durango

Tourism is an industry based upon travel and fun, and is an integral part of our economy, both here in Durango and La Plata County, as well as our state and nation. In 2017, the travel industry...

DATE: Sept. 29, 2018 | COLUMN: The Tourism Effect

You can’t put just one brand on Durango

In my last column, I asked readers what Durango is best known for. As is typical of the independent, individual spirit of Durango folks and visitors alike, I received a variety of responses. “Hip”...

DATE: Sept. 8, 2018 | COLUMN: The Tourism Effect

What is Durango best known for?

What is Durango best known for? More specifically, why do prospective visitors choose Durango over other places they might want to visit? These and questions like these drive destination marketing...

DATE: Aug. 18, 2018 | COLUMN: The Tourism Effect

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