Fire didn’t destroy economy nor dampen spirit

Last week, I reported to the Durango City Council on the “State of Tourism” in light of the 416 Fire. Here is a summary of that report: Tourism comprises 25 percent of our economy, therefore, many...

DATE: July 28, 2018 | COLUMN: The Tourism Effect

Durango must maintain balance to lure tourists

In June, my wife (also named June) and I toured Machu Picchu, the mysterious Incan temple built high in the Andes in Peru. Being one of the world’s most popular tourist destinations, I thought I...

DATE: July 7, 2018 | COLUMN: The Tourism Effect

We are not victims of this fire

The glowing, orange-red sun peeked out at me this morning as it rose above the ridge on the east side of the valley across from my house. It reminded me of summer trips my family used to take from...

DATE: June 16, 2018 | COLUMN: The Tourism Effect

Durango puts best foot forward at IPW in Denver

I am writing this column from Denver today. As I look down from my 10th-floor hotel room, I see the back of a blue bear peering into the Denver Convention Center. Also known as “I See What You...

DATE: May 26, 2018 | COLUMN: The Tourism Effect

Durango has front-row seat at top travel trade show

This month, many of Colorado’s Destination Marketing Organizations, or DMOs, including the Durango Area Tourism Office, are abuzz with preparations for IPW. Produced by the U.S. Travel...

DATE: May 5, 2018 | COLUMN: The Tourism Effect

Mesa Verde comes to Durango

“If Mohammed will not go to the mountain, the mountain must go to Mohammed.” This idiom is based on a story about the prophet Mohammed, who was asked to show his power by making Mount Safa come to...

DATE: April 14, 2018 | COLUMN: The Tourism Effect

How to connect with potential tourists

Editor’s note: This is Part 2 of a two-part series on tourism marketing strategies. The relative importance of media to the tourism marketing industry has been drastically evolving over the past...

DATE: March 23, 2018 | COLUMN: The Tourism Effect

How we decide where to aim our efforts

Editor’s note: This is Part 1 of a two-part series on tourism marketing strategies. Last month, I described, in percentages, where the Durango Area Tourism Office spent its marketing dollars. I...

DATE: March 2, 2018 | COLUMN: The Tourism Effect

Follow the money to find priorities of organization

These famous (or infamous) words by Deep Throat of Watergate fame have become a common sense way to determine the priorities and thought process of any organization. That is, find out where the...

DATE: Feb. 10, 2018 | COLUMN: The Tourism Effect

Durango must invest to lure business travelers

Editor’s Note: This is part four of a four-part series on the Four Pillars of a Strong Tourism Community. Last time, I described the third pillar of a strong tourism economy, which is a community’s...

DATE: Jan. 20, 2018 | COLUMN: The Tourism Effect

Moving in, out and around Durango

Editor’s Note: This is part two of a four-part series on the Four Pillars of a Strong Tourism Community. Last time, I described the second pillar of a strong tourism economy, which is the...

DATE: Dec. 30, 2017 | COLUMN: The Tourism Effect

Political will in building a strong tourism community

Editor’s Note: This is part two of a four-part series on the Four Pillars of a Strong Tourism Community. Last week, I described the first pillar of a strong tourism economy, which is: The Goods....

DATE: Dec. 16, 2017 | COLUMN: The Tourism Effect

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