Rachel Brown

Political will in building a strong tourism community

Editor’s Note: This is part two of a four-part series on the Four Pillars of a Strong Tourism Community. Last week, I described the first pillar of a strong tourism economy, which is: The Goods....

DATE: Dec. 16, 2017 | COLUMN: The Tourism Effect

The Tourism Effect 4 pillars of a strong tourism community

EDITOR’S NOTE: This is Part 1 of a four-part series. Similar to a strong building structure, a community must have four well-supported attributes, or pillars, in order to survive and compete in the...

DATE: Nov. 25, 2017 | COLUMN: The Tourism Effect

Conference shows bright future for state tourism

Last week, my staff and I attended the Colorado Governor’s Tourism Conference in Grand Junction along with 300 other enthusiastic travel industry professionals. The conference was jam-packed with...

DATE: Nov. 4, 2017 | COLUMN: The Tourism Effect

The Tourism Effect Conference center an investment in Durango’s future

This week, Durango hosted The Colorado County Treasurers’ Association and the Public Trustee Association of Colorado Fall Seminar. Our county treasurer, Allison Aichele (pronounced Ike-Lee),...

DATE: Oct. 20, 2017 | COLUMN: The Tourism Effect

How does DATO plan its marketing, operations?

As a non-profit, business-type organization, the Durango Area Tourism Office is contracted by both the city and county to provide tourism marketing services. These services are paid from receipts...

DATE: Sept. 30, 2017 | COLUMN: The Tourism Effect

Tourism: Is it worth the investment?

Tourism is a major industry, not only in Durango and La Plata County, but also in the state of Colorado. Here is some almost mind-boggling information concerning the effect of tourism on our...

DATE: Sept. 9, 2017 | COLUMN: The Tourism Effect

Meet the groups behind Durango’s economic scene

Recently, I met with the directors of the following economic development organizations in Durango. These organizations, referred to as the A,B,C,D, & L group, are as follows: “A” stands for...

DATE: Aug. 26, 2017 | COLUMN: The Tourism Effect

Journey to DATO director a lifetime voyage

In my last column, I described the history and background of my predecessor. In today’s column, I thought it might be a good idea to tell you a little about myself and my goals for the Durango Area...

DATE: Aug. 2, 2017 | COLUMN: The Tourism Effect

Former DATO director a man of many stories

This is my first column and first week as the new executive director of the Durango Area Tourism Office (DATO to most folks). Prior to this, I had been working and “apprenticing” under the able...

DATE: July 13, 2017 | COLUMN: The Tourism Effect

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