Position: USA TODAY

April Fools’ stunts go wild

In a concerted effort to fight obesity, the nation’s major fast-food chains today jointly announced plans to sell items in one size only: puny. Of course they didn’t. That’s pure poppycock. But...

DATE: March 29, 2014 | CATEGORY: Nation & World

Unlikely soda to show up at ballpark

Opening Day will have a surprisingly different pop to it. As in soda pop. The Oakland A’s, a team widely known for thumbing its nose at conventions, will do it again beginning on Monday’s Opening...

DATE: March 29, 2014 | CATEGORY: Nation & World

Elmo toys will weather sex scandal, experts say

Elmo’s voice may be slightly changing soon, but his ultra-lucrative toy sales certainly won’t.That’s the consensus of four toy industry and public-relations gurus following news that Kevin Clash,...

DATE: Nov. 24, 2012 | CATEGORY: Business

Pizza Hut, JetBlue try election gimmicks

There’s a brand new spin whirring around the elections, but this time it’s not coming from the candidates. It’s coming from public relation-hungry marketers.Several top consumer brands – including...

DATE: Oct. 9, 2012 | CATEGORY: Business

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