Author - The Durango Herald

Mesa Verde comes to Durango

“If Mohammed will not go to the mountain, the mountain must go to Mohammed.” This idiom is based on a story about the prophet Mohammed, who was asked to show his power by making Mount Safa c...

DATE: Apr 14, 2018 | CATEGORY: The Tourism Effect

How to connect with potential tourists

Editor’s note: This is Part 2 of a two-part series on tourism marketing strategies.The relative importance of media to the tourism marketing industry has been drastically evolving over t...

DATE: Mar 23, 2018 | CATEGORY: The Tourism Effect

How we decide where to aim our efforts

Editor’s note: This is Part 1 of a two-part series on tourism marketing strategies.Last month, I described, in percentages, where the Durango Area Tourism Office spent its marketing doll...

DATE: Mar 2, 2018 | CATEGORY: The Tourism Effect

Follow the money to find priorities of organization

These famous (or infamous) words by Deep Throat of Watergate fame have become a common sense way to determine the priorities and thought process of any organization. That is, fi...

DATE: Feb 10, 2018 | CATEGORY: The Tourism Effect

Durango must invest to lure business travelers

Editor’s Note: This is part four of a four-part series on the Four Pillars of a Strong Tourism Community.Last time, I described the third pillar of a strong tourism economy, which is a c...

DATE: Jan 20, 2018 | CATEGORY: The Tourism Effect

Moving in, out and around Durango

Editor’s Note: This is part two of a four-part series on the Four Pillars of a Strong Tourism Community.Last time, I described the second pillar of a strong tourism economy, which is the...

DATE: Dec 30, 2017 | CATEGORY: The Tourism Effect

Political will in building a strong tourism community

Editor’s Note: This is part two of a four-part series on the Four Pillars of a Strong Tourism Community.Last week, I described the first pillar of a strong tourism economy, which is: The...

DATE: Dec 16, 2017 | CATEGORY: The Tourism Effect

The Tourism Effect 4 pillars of a strong tourism community

EDITORâ€™S NOTE: This is Part 1 of a four-part series.Similar to a strong building structure, a community must have four well-supported attributes, or pillars, in order to survive and co...

DATE: Nov 25, 2017 | CATEGORY: The Tourism Effect

Conference shows bright future for state tourism

Last week, my staff and I attended the Colorado Governor’s Tourism Conference in Grand Junction along with 300 other enthusiastic travel industry professionals. The conference was jam-packed...

DATE: Nov 4, 2017 | CATEGORY: The Tourism Effect

The Tourism Effect Conference center an investment in Durango’s future

This week, Durango hosted The Colorado County Treasurers’ Association and the Public Trustee Association of Colorado Fall Seminar. Our county treasurer, Allison Aichele (pronounce...

DATE: Oct 20, 2017 | CATEGORY: The Tourism Effect

How does DATO plan its marketing, operations?

As a non-profit, business-type organization, the Durango Area Tourism Office is contracted by both the city and county to provide tourism marketing services. These services are paid from rec...

DATE: Sep 30, 2017 | CATEGORY: The Tourism Effect

Tourism: Is it worth the investment?

Tourism is a major industry, not only in Durango and La Plata County, but also in the state of Colorado. Here is some almost mind-boggling information concerning the effect of to...

DATE: Sep 9, 2017 | CATEGORY: The Tourism Effect